Purito is 100% cruelty-free, the brand contains natural ingredients that are EWG Green safe, toxic and chemical-free. They believe in transparency and natural ingredients that work on the skin, so their ingredient list is always very clear. They use eco-friendly packaging and never test on animals, and believe in making great skincare affordable for everyone to use. All their products are safe for (acne) sensitive skin. The Centella line is very popular for a reason!